Compelling copy. Measurable results. On time. On budget.

Thom O’Connor to Proctors

Thom O’Connor Marketing Communications, Inc. resigned the Landis Arboretum account in August, wherein principal Thom O’Connor served as executive director of Landis for the past three years, and worked to heighten the national profile of the Esperance-based public garden of trees, plants, and shrubs and its education programs.

“When I received an invitation to join the excellent marketing team at Proctors, I was elated,” said Mr. O’Connor.

A seasoned writer, editor, and communications consultant, Mr. O’Connor will work across disciplines and is expected to add bench strength to the current marketing team at Proctors. He also will pursue special projects for the renowned Schenectady venue.

A beautiful historic theatre, Proctors has served the Capital Region with outstanding entertainers, touring Broadway shows, movies and more since opening in 1926.Community support fueled a $30 million expansion in 2003, which expanded the stage house, added the GE Theatre, conference spaces, etc., making Proctors the cultural anchor of downtown Schenectady.

The upcoming season at Proctors will present the largest Broadway Series to date. The 2009 -2010 Key Private Bank Broadway Series will feature the best and biggest shows currently on tour including Alfred Hitchcock’s The 39 Steps, November 17- 22; Wicked, December 9 – January 3; Spring Awakening, February 16 – 21; and The Lincoln Center Theater production of Rodgers & Hammerstein’s South Pacific, April 14 – 18. Oprah Winfrey Presents The Color Purple garnered wide acclaim during its mid-October run.

According to readMedia’s (www.readmedia.com) president Colin Mathews, “We are all going to miss seeing Thom’s awesome press releases about the Arboretum on our wire. We consider him one of our ‘elite’ users, someone who uses readMedia — and press releases in general — in innovative, engaging ways. We wish him well at Proctors.”

“Despite my natural resistance to change,” said Mr. O’Connor, “it is time to explore new horizons. It is never too late to pursue one’s dreams and achieve excellence. It is a lesson I learned late in life – and one I hope never to forget – and to perfect with practice.”

Thom O’Connor frequently writes as Schoharie Buzz, the name of his former e-news letter. Two examples of his work can be read here: Spectacular Beauty Sustainable Fun and here: Cooper’s Ark Farm.


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